Don’t mess with permalinks
Ok: non è certo una novità che manipolare i permalinks non sia mai una grande idea. Del resto il nome stesso suggerisce il trovarsi di fronte a un qualcosa di sacro e immutabile. Così, similmente ai poveretti che osarono confrontarsi con le reliquie di Tutankhamon, anche io ho avuto sfighe a non finire da quando, con il cambio di hosting, ho deciso di modificare la struttura dei permalinks per nuclearizzare l'odiosissimo index.php che mi tormentava da anni. A dire il vero, se mi fossi limitato a quello, non sarebbe stata una tragedia, perchè in quel caso WordPress è abbastanza intelligente da ridirezionare automaticamente sulla pagina giusta. Ma no, io ho voluto fare il figo, applicare mille nuovi principi di Search Engine Optimization e stravolgere l'intera struttura.
Risultato: un marasma di HTTP 404 in ingresso (e fin qui prevedibilissimo e messo in conto), il vero disastro è stato apprendere che il bot di text-link-ads si è messo in testa che il mio blog era morto e di conseguenza mi ha discontinuato gli advertiser che avevo faticosamente collezionato. Risultato: ho dovuto farmi riapprovare il sito e ripartire praticamente da zero. Chapeau a me stesso!
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Keywords : Domande e risposte
E'successa una disgrazia. Per qualche motivo, qualcuno non ha gradito le mie risposte su Yahoo Answers e mi hanno bannato... Mi rendo conto che questo rappresenta un gravissimo smacco per tutte le persone che hanno bisogno del mio insostituibile aiuto. Per questo motivo, armatomi di santa pazienza, ho fatto passare tutte le query da google contenenti domande di persone giunte qui,e mi sono prodigato per rispondere a tutti! Se i dubbi ti si attorcigliano addosso come anaconde, rivolgiti a Vortexmind: lui risponde!!
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Pagerank checker per i links
Siete interessati a conoscere il pagerank di tutti i link presenti in una pagina? Questo sito (http://www.webmastereyes.com/) vi permette di inserire un URL e di far controllare in maniera molto comoda il pagerank di ogni link presente nella pagina. Nella pratica, la pagina verrà ricaricata ed accanto ad ogni link comparirà il pagerank relativo. Molto utile per avere una visione d'insieme aggregata di questi dati, senza dover eseguire il check link per link. Il servizio è appena uscito ed è ancora in beta ma non è niente male! Provatelo! (read more | digg story)
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Search Engine Optimization tools
As seen on LevySoft (it) I'm reccomending you the following SEO (Search Engine Optimization) tools for webmaster, which can help you improving your website design, compliance to standards, ranking in search engines and overall user experience:
- Silktide: want to get a score like the one I've displayed above. On Silktide you can run an online test to check out how good your website is (Marketing, Design, Experience,Accessibility and Visitor Rating if any). You get a score, then the analysis goes "in depth" to check out specific flaws in your design (speed, popularity, standards, interactivity, features). I found it very useful to improve my website
- Multiple Datacenter Pagerank Tool: since there are many replicated Google datacenters around the net, this tool helps you to check if you pagerank is up-to-date in every datacenter. With a single query, you will known the status of your Pagerank on each server
- WebXACT: this tool let you check single pages to discover flaws about quality, accessibility and privacy issues.
- BidTool: are you interested in knowing what terms pay out more in advertising? Check out your keywords with this tool.
- Keyword Selector Tool: not sure about the bidding term? You can see how many times that term and related one has been requested during last month.
- SeoMoz Tools: there are many "coming soon" tools here, and they need you to register and provide Google API key to use, but it's very interesting. Just check thier available service Keyword Difficulty Tool. As they say: "Used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at google and Yahoo.". Nice, huh?
- Google Adwords Sandbox: this service is intended for adwords publishers, but who says that you can't use it too to improve your ranking?
- Google Sitemaps: this Google feature is not a new, but still many don't know about it. Sitemaps add an XML based description of your website to instruct search engines (Google and Sitemap-compliant ones) how to index your website. It's a sort of powerful robots.txt file. I can say that using Sitemaps on this site slightly improved my SEO ratings and SE indexing responsiveness to new content. If you use CMS software (like wordpress), there are many plugins that automatically create the Sitemap for you, so all you must do is really little work to add this to your site!
Well, I hope these tools will help you developing a better webpage. If you know more of them, just drop a line in the comments and I'll add them to the list!
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Search Engine Optimization and Guerrilla Marketing
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ( "organic" or "algorithmic" ) search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.
Guerrilla marketing is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerrilla marketing have often been called into question due to an alleged deceptive, misleading, or subtle nature of the campaigns.
(Photo by Gisela - Infos took from Wikipedia)
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